Google says users of the system will be able to target customers by location, station type, day of the week, and time of day.
Google has completed the integration of the online radio advertising platform it bought when it acquired dMarc Broadcasting for $102 million earlier this year and has begun testing Google Audio Ads for a select group of its AdWords advertisers.
Google aims to bring "efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns," according to a blog post attributed to "Josh M., a member of the Google Audio Ads team."
(It's perhaps worth noting that companies concerned about rivals poaching their talent sometimes discourage employees from identifying themselves publicly. A Google spokesperson wasn't immediately available to confirm or deny this explanation for the abbreviation of Josh's surname.)
Google says users of the system will be able to target customers by location, station type, day of the week, and time of day. Audio Ads advertisers will also be able to see online reports that detail when ads played.
Google has posted guidelines for audio ad creation on its Web site. The company hasn't yet set a date for the general release of Google Audio Ads.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.