There's little question that Google has brought its enterprise focus and concentrated spending to its Google Cloud Platform late in the game. Before, it was banking on reputation, a minimal offering of its preferred technologies and its basic infrastructure to lure web-based companies and startups to Google Compute Engine and App Engine.
But minimal effort is a thing of the past. Google pulled out its big guns and big customers in San Francisco this week to try to convince the business world that it's serious about serving the enterprise. The shift in that direction started with the hiring of VMware co-founder and former CEO Diane Greene in November 2015. Greene addressed about 10,000 attendees at the Moscone Center or four times as many as last year as Google's Next 2017 conference got underway March 8-10.
Google appeared to understand it's playing catch up to the rapidly growing Microsoft Azure and Amazon Web Services. Eric Schmidt, Google CEO, came on stage after Greene's opening keynote Wednesday to say Google has spent $30 billion on Google's cloud infrastructure. "I know because I approved it," he said. In the usual Silicon Valley numbers game, that means all of Google's search infrastructure and cloud platform rolled into one absorbed that amount, but still $30 billion is a piece of change that many companies would prefer not to have to spend.
Want to see how Evernote moved onto the Google Cloud Platform? See Evernote Completes Migration To Google, Data Center Shutdown.
Given that Google has made the investment, here are four ways that it plans to capitalize on that investment.