Google Moves Checkout Promotion To Main Page - InformationWeek
IoT
IoT
Business & Finance
News
1/18/2007
06:21 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Moves Checkout Promotion To Main Page

It may be the king of the search engines, but customers say Google's fledgling online payment system is no match for PayPal.

PayPal was seven times more popular that Google Checkout in 2006, according to a report issued on Wednesday by investment firm JPMorgan.

Based on a survey of 1,100 online shoppers, the report found that 6% of respondents had used Google Checkout compared with 42% who had used PayPal.

The report suggests that Google's typically meticulous attention to the user experience misfired for Google Checkout. "Despite 65% of credit card users and 44% of PayPal users reporting 'Good' or 'Very Good' service experiences, only 19% of Google Checkout users said the same," the report said.

The report recommends that Google "continue aggressive promotion in F'07 to increase product visibility."

Google seems to have taken that advice to heart. The company is offering $10 to new users of Google Checkout. Google introduced the promotion earlier this year and just this week it began appearing on the Google.com page. According to a Google spokesperson, the timing is unrelated to the JPMorgan report.

The promotion is not quite $10 in cash. Google says that upon signing up for Google Checkout, new customers will receive a $10 credit that can be spent at participating Google Checkout merchants. Nonetheless, it's something for nothing more than trying Google Checkout, at least until Feb. 15, when the promotion is scheduled to end. The free $10 vanishes after March 31 if not spent by then.

The report isn't all bad news for Google. JPMorgan found Google Checkout users are younger and more affluent than PayPal users -- a statistic potentially more appealing to online merchants.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll