Google Patent Application Promises Cleaner Data - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

03:01 PM
Connect Directly

Google Patent Application Promises Cleaner Data

The application describes a system for verifying listing information submitted by users, such as a merchant might enter when providing data to the Google Local Business Center about his or her business.

Google researchers are working on ways to clean up data submitted by Google users.

A patent application published on Thursday, "Online data verification of listing data," describes a system for verifying listing information submitted by users, such as a merchant might enter when providing data to the Google Local Business Center about his or her business.

"Because online data providers may not be the source of any of the information contained in a listing, they cannot be sure that the information they provide is accurate," the patent application explains. "To ensure the accuracy of the information provided by online data providers, online data providers may need to verify the information."

The patent application outlines a variety of possible client devices including PCs and mobile phones that may be used to submit either typed or voice input. The verification mechanism may include algorithmic data checks and/or requests for verification sent in the form of an e-mail or telephone call. Any subsequent response is used to verify the initial submission.

It's difficult to determine the damage done by bad data because there's no established standard for evaluating data accuracy. But it's clear that mistakes are made and that the information explosion hasn't been accompanied by an accuracy boom. According to a 2004 study by the National Association of State Public Interest Research Groups, "79% of the credit reports surveyed contained either serious errors or other mistakes of some kind."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
What Becomes of CFOs During Digital Transformation?
Joao-Pierre S. Ruth, Senior Writer,  2/4/2020
Fighting the Coronavirus with Analytics and GIS
Jessica Davis, Senior Editor, Enterprise Apps,  2/3/2020
IT Careers: 10 Job Skills in High Demand This Year
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/3/2020
Register for InformationWeek Newsletters
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll