Google Strikes Distribution Deal With Ingram Micro - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Hardware & Infrastructure
News
6/27/2007
10:24 AM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Strikes Distribution Deal With Ingram Micro

Ingram Micro will distribute the Google Search Appliance and Google Mini enterprise search boxes around the globe.

Having secured software distribution deals with the likes of Dell, Google has now struck a hardware distribution agreement.

Google today announced a partnership with Ingram Micro to distribute its enterprise search boxes -- the Google Search Appliance and Google Mini -- around the globe.

"Just as you think of Google as a company that's able to deliver technology on a massive scalethe same holds true of our desire to do the same on the enterprise side," said Rodrigo Vaca, Google's enterprise product marketing manager. "We want to reach new markets. We want to reach new customers. And we're concerned about doing that through ways that can scale, through ways that are efficient both for us and our customers."

Google appears to be doing just that. The company today raised its customer base for search hardware from 7,000 to 9,000, in keeping with its habit of quarterly updates.

"By partnering with Ingram Micro, we can keep focused on building great products that customers want to buy," said Vaca. "And we rely on Ingram and on their core strength to help us sell and distribute our product through their distribution network."

Last week, Google said that it has chosen Dell as a manufacturing partner for its search hardware.

The Ingram alliance is about more than distribution, explained Vaca. "We're also engaging them in other ways, such as reseller recruitment, reseller marketing, and reseller enablement, to make sure that the channel is ready to sell our products," he said.

Google hopes Ingram will help it reach new mid-market and enterprise customers, particularly among government and education customers outside the United States.

The Google Mini is geared toward the needs of smaller organizations. The Google Search Appliance is intended for larger ones.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll