Google's Web-Analytics Free-For-All - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
11/14/2005
10:10 AM
50%
50%

Google's Web-Analytics Free-For-All

Google on Monday launched a free Web-analytics service -- and drops a bomb into a traditionally high-priced, high-end business software category.

Google on Monday began offering its basic Web analytics service free.

Google Analytics, aka Urchin, helps online businesses measure the response to their Web presence. The service had been offered for $199 per month since last May and before that cost $495 per month.

The analytics engine integrates with Google AdWords and automatically tags keyword destination URLs to avoid errors and imports return-on-investment reports, according to Google.

With the tool, businesses can gauge the impact of online marketing campaigns such as banner ads, referral links, newsletters and search. Businesses also can pay for more advanced integration and customization. The tool offers reporting dashboards for executives, marketers and Web masters and is available now in English, French, German, Spanish, Dutch, Japanese and 10 other languages.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Commentary
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll