informa
/
1 min read
article

2015: Apple Becomes App

It's CES in 2015: Apple has successfully executed its transition from hardware company to ecosystem company. The mini iPads and iPhones were just part of an overall strategy of increasing market share in order to drive growth of revenues from apps and other services.

[Reports yesterday say that Apple is proceeding with plans to launch a less-expensive iPhone. What does this mean for the company? Where will they be in 2 years? This speculative column was written after CES 2015 to report on Apple.]

    1977 – Apple Computer, Inc.