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Actuate's UpTrade Program Revived Due to Popular Demand

News - August 1, 2004
Actuate Corporation announced in late July that it has reinstated its UpTrade Program. Through September 24th, the program will provide financial incentives for customers of Business Objects and Crystal Decisions, Cognos, and Brio Software to migrate to Actuate's Enterprise Reporting Application Platform.

According to the announcement, the UpTrade Program has received a strong positive response from customers who have expressed concern about litigation and uncertain product road maps associated with other vendors in the business intelligence (BI) industry. Published results of a recent survey conducted by a financial analyst, not identified in the press release, showed that due to the Business Objects' acquisition, 36 percent of surveyed Crystal customers are more likely to consider alternative reporting and analysis products.

The UpTrade Program is designed for organizations seeking to consolidate the number of technologies they utilize, and to avoid the uncertainty they face while trying to address their enterprise reporting and business intelligence requirements. Actuate offers the only unified platform that is scalable and flexible enough to meet the gamut of users' demands. This results in 100 percent adoption of enterprise reporting applications, equipping all users with the information they need to achieve breakthrough corporate performance.

"Actuate is offering very attractive terms to those who wish to switch to our leading enterprise reporting product," said Pete Cittadini, CEO and president of Actuate Corporation. "The UpTrade program will appeal to customers who wish to forego uncertainty in favor of breakthrough corporate performance and a reduction in ongoing technology-related costs."