Apple, California DMV Reportedly Meet Over Project Titan - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

12:05 PM

Apple, California DMV Reportedly Meet Over Project Titan

Apple executives and representatives from California's DMV recently met to discuss Project Titan, the company's self-driving vehicle project, according to the Guardian.

iOS 9: 10 Tips And Tricks
iOS 9: 10 Tips And Tricks
(Click image for larger view and slideshow.)

From a whisper to a roar, the chatter surrounding Apple's secretive Project Titan has amplified by an order of magnitude in recent weeks, with a Sept. 18 report in British newspaper the Guardian about company executives meeting with the California Department of Motor Vehicles.

The tech giant reportedly met with officials from the California DMV to discuss plans for a self-driving car -- a long-rumored project codenamed Titan.

The paper reported that Mike Maletic, a senior legal counsel at Apple, met with Bernard Soriano, the DMV's deputy director, and Stephanie Dougherty, the department's chief of strategic planning, to discuss autonomous vehicle regulation issues.

Intriguingly, Apple's purported quest for a permit to begin testing its alleged self-driving car would lift the veil of secrecy from the project, though so far the DMV has declined to comment on the specifics of its meeting with the company.

(Image: AleksandarNakic/iStockphoto)

(Image: AleksandarNakic/iStockphoto)

California's regulations for the post-testing deployment of autonomous vehicles are currently under development.

The regulations will establish the requirements that manufacturers must meet to certify that their autonomous vehicle has been successfully tested, meets certain safety requirements, and is ready for the general public to operate on public roads.

The California DMV conducted an initial public workshop on the deployment regulations in March 2014, and a second public workshop was conducted at DMV headquarters in January of this year.

That public workshop engaged the interested public in a focused discussion on the requirements of certifications by manufacturers that the autonomous technology can be operated safely on public streets by the general public, and how the department will determine the validity of those certifications.

An earlier report from the Guardian revealed Apple's interest in GoMentum Station, a 5,000-acre, former Navy weapons station in California, which features 20 miles of paved roadway. Other companies have used the location for testing, validation, and commercialization of connected vehicle applications and autonomous vehicle technologies.

With all things Apple, be they smartwatches or self-driving cars, speculation has been running rampant as to exactly what the company is up to, but its tech rivals have also been hard at work developing their own autonomous vehicle concepts.

[Read about Toyota's $50 million investment in AI.]

In an executive move designed to take its self-driving car project from expensive hobbyhorse to potential money-making business, Google has tapped John Krafcik, a former Hyundai CEO and president, to lead its autonomous vehicle division.

In the next few weeks, Google's prototype vehicles will be out navigating the same area north and northeast of downtown Austin, Texas, that its Lexus cars have been driving by themselves for the last couple of months.

A survey of around 3,000 consumers in the United States, China, and Germany, released earlier this month by McKinsey, found consumer interest in self-driving vehicles is high, as long as drivers have the option of taking the wheel when they want to.

Interest is particularly strong among younger drivers who live in cities and those in the world's most traffic-choked metropolises. The report found 93% of Chinese drivers surveyed said they would be interested in a car that would drive itself at least part of the time.

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll