Apple Cuts Prices By As Much As $850 On Older Macs

The discounted Macs have slower processors and less storage than the latest Mac hardware unveiled at Apple's Worldwide Developers Conference on Monday.
Apple has reportedly started cutting prices on the previous generation of Macs by as much as $850, apparently to make room for the new systems introduced this week.

In an e-mail sent to retailers, schools, and other partners supplied directly by Apple, the company launched end-of-life pricing for the older systems, AppleInsider reported.

"Our MacBook family has been updated and all current stock of MacBook and MacBook Pros need to be sold," the e-mail said, according to the Mac enthusiast site. "All current in-store computers are on a first-come, first-served basis."

In addition, AppleInsider posted a "Mac Price Guide" that lists the reduced prices of previous-generation Macs available through such retailers as, MacMall, MacConnection, B&H, Best Buy, and ClubMac. The guide shows prices on MacBooks, MacBook Pros, MacBook Airs, and Mac Minis dropping from about $100 to as much as $850.

The discounted Macs have slower processors and less storage than the latest hardware. Apple started rolling out a new generation of Macs at the Worldwide Developers Conference in San Francisco on Monday.

Apple introduced a refreshed MacBook Pro line with some models up to $300 less than the previous generation, before the latest price cuts. Apple also introduced the iPhone 3G S, a faster version of the older iPhone 3G, and dropped the price of the latter to $99, with a two-year service contract from AT&T, the exclusive wireless carrier in the United States.

The new Macs include a 13-inch MacBook Pro for $1,199, a l5-inch model for $1,699, and a 17-inch version for $2,499. All the prices are for the least-expensive configurations. In addition, Apple refreshed the MacBook Air, and lowered the starting price to $1,499.

While comparable Windows laptops are available at several hundred dollars less than the new MacBook models, Apple's lowering of prices indicates that the company is positioning itself to be a tougher competitor on the higher end of the PC market. Analysts have long said that Apple is too expensive, particularly in the economic downturn, despite strong reviews.

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