informa
/
1 MIN READ
News

Apple Mac Use Grows On The Web

The new level of Mac usage on the Web coincides with the spike in market share Apple computers typically get in September thanks to the masses of students heading back to school.
More Apple Macs are accessing the Web at the expense of Windows PCs, a Web metrics firm said Thursday.

Macs carried 8.23% of all traffic to Web sites in September, compared with 7.86% in August, Net Applications reported. Windows PCs, on the other hand, dropped in market share to 90.29% from 90.66% the month before.

The new level of Mac usage on the Web coincides with the spike in market share Apple computers typically get in September, Vince Vizzaccaro, executive VP for marketing and strategic alliances at Net Applications, told InformationWeek in an e-mail. "I believe it comes from the masses of students heading back to school in September, and going from predominantly Windows machines at home to a much higher percentage of Macs at schools."

Nevertheless, the latest numbers are "certainly intriguing," Vizzaccaro said. "This trend is blended with a general growth pattern for the Mac, but the September spikes are noticeable."

Last month, research firm MetaFacts reported that Apple had risen to fourth place in the home notebook PC market in the United States. Behind the rising sales was Apple's success in attracting younger, more highly educated and higher-income households, as well as the self-employed.

In a survey of 10,000 U.S. adults, MetaFacts found that Apple is entering households as the second or third home computer. As the third computer, a sweet spot for the computer maker, Apple ranks fifth with 8% of the market. In home notebooks alone, Apple is fourth, also at 8% of the installed base.

Editor's Choice
Mary E. Shacklett, President of Transworld Data
James M. Connolly, Contributing Editor and Writer