Business Objects Keynote: BI Meets Process

I was in rainy Boston yesterday at the Business Objects Influencer Summit, which was kicked off with Jonathan Becher, SVP of Marketing for Business Objects. It's a very process-oriented message (which explains why I'm here): using business intelligence to drive process efficiency, improve insight to close the gap between strategy and execution, and add flexibility to create new business processes that align operations to strategy.

Becher was joined by Doug Merritt, EVP and GM of Business User Global Sales (moving from a product role), who continued with the message of how total insight allows organizations to optimize business performance. Merritt discussed a number of customer case studies, focusing on how their easy-to-use end-user tools are being used to solve real business problems.Merritt also showed the strong tie-in between business intelligence to core SAP systems: insight, strategy and decisions feeding into monitoring, process refinement, process execution and events.

It's only been just over six months since Business Objects' acquisition by SAP, a period when most acquired companies take a bit of a dip in sales, but they've managed to keep their numbers on an upward growth path.

Becher then introduced Dr. Robert Kaplan from Harvard Business School and Palladium Group, inventor of such business strategy and measurement concepts as balanced scorecard and activity-based costing. We've also been given a copy of his book, The Execution Premium - Linking Strategy to Operations for Competitive Advantage , which I look forward to reading. He walked us through the main concept in the book: closed-look cycle that links strategy and operations:

1. Develop the strategy