Allow me to also observe that because fear creates the Most Complicated Specification That Has Ever Existed, vendors (and I've been one) raise the price to mitigate their own risk. It's insane. Johnson's solution: Get out of Big Bang mode and into smaller, more incremental procurements that let you simply move on if things aren't working out.
Workplace Engagement And Improvement
Enterprises must wake up and start to understand that genuine community -- groups of people allowed to do things they're genuinely interested in, even if they aren't 100% controllable all the time -- can be powerful and effective.
For example, a Code for America "brigade" -- a group of civic volunteers -- might code a useful app without taxpayers footing the bill. Perhaps a not-for-profit has sponsored it or volunteers developed it or both. The point is that passion and interest can reveal alternative ways of getting from point A to point B.
Code for America is a microcosm of what businesses could be if we operated with the same type of core values that organization founder Jen Pahlka emphasized at the conference: empathy, family, inclusivity, efficiency -- and the belief that the world is hackable.
Code for America meetings end with hugs as often as handshakes. You can dismiss this practice, oh consultant-trained cynic, but the hugs represent passion for the people and the work. These attendees weren't playing golf, watching Netflix or otherwise goofing off during the day-long conference. They were working to solve pressing municipal problems. Caring deeply is rare and precious, and if your enterprise taps into it, it will be successful beyond its wildest dreams. But the cynics won't tap in. And that's too bad.
Let's go back to O'Neil's user-experience moment, because passion and engagement have everything to do with the user experience. And let's go back to the relationship between the designer and user, which may be the gateway for the cynic to start to understand. "Asking, watching, listening intently: What is more engaging than this?" O'Neill said. "To be the subject of the extended gaze of people who want to make things for you ... things that you love. And that's what we're after. We're in the love business -- just like everyone else."
My cynical friends, Code for America teaches me that if you create things for and serve others, you are also in the love business. You just may not know it or accept it yet.