Royal Pingdom's 2010 year-end report reveals staggering figures about the growth of social media, email, online video, spam, and the Internet overall.
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In 2010, the world's 1.97 billion Internet users sent 107 trillion emails from 2.9 billion email accounts, had their choice of 255 million Web sites, and watched 2 billion videos a day on YouTube, a study has found.
There are approximately 6.8 billion people living on Earth, meaning almost 29% of the world's population now has Internet access, according to Royal Pingdom's figures. This marks a 14% increase in Internet use compared with last year, the study found.
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At the end of 2010, there were 1.88 billion email users worldwide, an increase of 480 million from 2009, according to Royal Pingdom. These users created 2.9 billion email accounts, one-fourth of which were corporate, the study estimated. Yet the vast majority of the 294 billion daily email messages sent -- 89.1% -- were spam, accounting for 262 billion unwanted emails a day, according to the report.
It came as no surprise to find that social media -- especially Facebook -- dominated 2010. Although Facebook publicly celebrated the signing of accountholder number 500 million last year, the study estimated that the social media site now numbers 600 million users. Of these, 250 million people joined the site in 2010 alone, the report said. These individuals shared 30 billion pieces of content such as links, photos, and notes on Facebook each month, with 70% of the users living outside the United States, according to Royal Pingdom's research. Each day, these accountholders install 20 million apps, it said.
Twitter, too, saw tremendous growth over the past 12 months, with users sending 25 billion tweets in 2010, the report said. Last year, the site added 100 million new accounts, and numbered 175 million Twitter accounts as of September 2010, according to Royal Pingdom. The most-followed Twitter user, Lady Gaga, had 7.7 million people following her account, @ladygaga, the study said.
Likewise, Internet users could read and comment on 152 million blogs, Royal Pingdom said, citing research by BlogPulse.
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