In using SalesGenius, the San Mateo, Calif., company's inaugural service, sales reps first create an email pitch that includes a link to their company's business-to-business Web site. Before sending the email, Genius turns the link into a URL that can be tracked.
When a potential customer clicks on the link, SalesGenious, which is a hosted service, records the number of pages visited, time spent on each page and whether information, such as white papers, were downloaded from the site. The information is stored in a customer profile and is delivered to subscribers through a desktop client that resembles an instant messaging application.
The SalesGenius client can be configured to trigger an alert when a potential customer performs particular actions, such as downloading product details. Such an event could lead to a sales rep deciding to call the person.
“SalesGenius delivers upon our vision to transform B2B Web sites into powerful one-to-one sales and marketing analytics tools,” David Thompson, chief executive and co-founder of Genius, said in a statement.
SalesGenius pricing starts at $49 per person, per month. Enterprise pricing is also available.
Genius was founded in 2004. Investors include venture capital firms Emergence Capital Partners and Walden International.