Hewlett-Packard Data Warehouse Lands In Wal-Mart's Shopping Cart

Retailer will be an early user of HP's Neoview to analyze data related to 20,000 suppliers.
The Wal-Mart deal is a coup for HP's nascent Neoview business. Though HP has been selling plain-vanilla servers for data warehouse environments for years, Neoview is a newbie in a data ware- house market of entrenched alternatives. At Neoview's core is the Tandem NonStop operating sys- tem kernel and database acquired with Compaq in 2002. Before jumping into the market, HP engineers tuned that software, originally designed for transaction processing, for data analysis workloads.

Neoview has been a pet project for Hurd and Mott. Before joining HP in March 2005, Hurd ran NCR and its Teradata division, and Wal-Mart was among his largest customers. Mott, as CIO of Wal-Mart in the 1990s, drove the retailer's early data warehousing initiatives. (Mott worked at Wal-Mart for 22 years.) At HP, he's using Neoview internally to consolidate more than 750 inherited data marts and data warehouses into a single enterprise-wide data warehouse.

To get the attention of budget-minded CIOs, HP has been undercutting IBM, Oracle, and Teradata on per-terabyte pricing, says Gartner analyst Donald Feinberg. Without going into detail, Stewart would say only that Wal-Mart's selection of Neoview was a "price-performance decision."

chart: Building Warehouses
Following several months of testing production loads and the accuracy of query results, Wal-Mart put Neoview into production in early June. Stewart gives Neoview what amounts to a ringing endorsement: "Wal-Mart is a 7-by-24-by-365, better-than-Six-Sigma shop," she says, "and Neoview fits right into that environment of extreme high availability and high performance."

Wal-Mart, which uses storage systems from IBM and Hitachi Data Systems for its data warehouse, will continue to rely heavily on Teradata, but its decision to make room in the data center for Neoview must concern Teradata executives as the company prepares to spin off from NCR by the end of September. NCR last week said that its chairman, James Ringler, will leave NCR's board to become Teradata's chairman when that happens.

Until now, Wal-Mart's Teradata-based data warehouse has been used to support Retail Link, which tracks everything from percentage of items in stock (Wal-Mart aims for a 98.5% in-stock rate) to profit analysis on markdowns and so-called "market-basket analysis." Neoview will now be shouldering some of that workload; Stewart says Wal-Mart is looking at "a whole new set of queries and algorithms."

Teradata's ongoing role with Retail Link is unclear, but Teradata officials made the best of the situation, saying Wal-Mart's deal with HP won't take revenue from Teradata. "We've always had to compete, and we see this as just another competitor in a very attractive market," says Darryl McDonald, Teradata's senior VP and chief marketing officer. McDonald points out that while HP has announced only a few Neoview customers, Teradata has recently added a dozen accounts, including CVS, Publix Super Markets, and RadioShack.

In the early going, HP has identified retail as one of its target markets for Neoview. One customer is Bon-Ton Stores, which has 278 stores under such brands as Bergner's and Boston Store. Bon-Ton went live in October with its first Neoview application, which measures suppliers' merchandise performance. The company has since added marketing and merchandising applications, the largest of which contains a database table with more than 4 billion rows, says CIO James Lance in an e-mail interview. The system has exceeded the expectations of users, Lance says.

HP's getting into a crowded and highly competitive business. IDC put the data warehouse market at $4.4 billion last year, with Oracle, IBM, Microsoft, Teradata, and SAS as the market leaders.

HP is being careful not to overreach as it moves into data warehousing. "We're focusing on fewer [customers], so that we have the deployment resources to ensure their success," says John Miller, HP's senior director of BI marketing.

With Wal-Mart as a marquee customer, HP still has something to prove, given its inexperience. Even if HP started developing Neoview "24 hours after Mark Hurd walked in the door--which I suspect is the case because of his history with Teradata--this product is still only 2-1/2 years old," says Gartner's Feinberg.

Feinberg isn't ready to recommend Neoview to CIOs just yet. He's still waiting to see more systems in production. With Wal-Mart as a customer, however, HP's off to an impressive start.