In 2000, Kawasaki launched a dealer and a consumer Web site. Since then, dealer visits have grown to more than 100,000 visits a month. In a strong push to streamline dealer relationships, Kawasaki introduced an online vehicle ordering function in late 2005. The consumer site remains dedicated to building brand awareness and promoting accessory sales.
"We've been a long-time partner of Click Commerce and have had great success building relationships and driving sales through our dealer extranet," said Roger Peterson, vice president of information systems at Kawasaki. "Our primary goal is to make it very easy for our dealers — whether they are in Australia or California — to do business with us. Click Commerce has the channel commerce solutions to support our worldwide growth plans." "We've had the opportunity to be an integral part of Kawasaki's online success, increasing brand affinity among end customers and enhancing dealer relationships," said Nancy Koenig, executive vice president of operations for Click Commerce. "This success has enabled Kawasaki to provide a superior level of customer service and promote the Kawasaki name — a success that we look forward to helping replicate on a global scale."