Microsoft Launches MapPoint 2006

Another indication that location awareness is a growing market.
Ventana QuickTake™

Microsoft has announced the availability of MapPoint 2006, a business mapping software application. Users combine maps and geographical information to analyze, visualize and communicate business information. The new release offers integration with global positioning system (GPS) technology and guidance for motorists. Mobile workers, in particular, can use their proprietary data and standard geocoded databases in conjunction with compatible GPS devices to obtain direction information in both voice and text form.

MapPoint's new capabilities point to an increasing trend of using maps for business applications. Spatially aware software has been around for more than a decade, but its adoption has been limited to a few vertical industries (such as insurance and government) and specific tasks (for example, driving direction devices for cars). Consumer-oriented products such as Google Maps and GPS receivers have been building general awareness of the value of such information. Microsoft is now aggressively addressing technology and capabilities found in products from ESRI and MapInfo, which have dominated this area of the location intelligence market. Ventana Research expects more companies to include location and geospatial information in their data stores over the balance of the decade as customers increasingly recognize its value.

About Ventana Research
Ventana Research is the leading Performance Management research and advisory services firm. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. These business improvements are delivered through a top-down approach that connects people, process, information and technology. What makes Ventana Research different from other analyst firms is a focus on Performance Management for finance, operations and IT. This focus, plus research as a foundation and reach into a community of over two million corporate executives through extensive media partnerships, allows Ventana Research to deliver a high-value, low-risk method for achieving optimal business performance. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit
2006 Ventana Research