Insights features include data integration from multiple sources, customizable views, and automated reporting. The offering is meant to provide SMBs with business intelligence in a "ready-to-use package" that can be up and running within days, the Los Angeles based company said.
Customers can customize Insights' graphical interface to highlight key metrics, and get more detailed information. Dynamic charts are created from common tabular reports to reveal trends. Each customization is automatically saved for reuse. Insights data is delivered via a Web browser to avoid the cost of buying or maintaining software.
The first Insights product, introduced Wednesday, is focused on sales force effectiveness and targets industries with high-volume transactions. The software-as-a-service integrates with a companies' customer-data management and accounting software in delivering metrics to help decision makers understand which activities drive sales, communicate progress to goals, and ensure sales people are focused on the correct targets.
Pricing for Insights starts at $65 per user per month, with a five-user minimum. The set-up fee is an additional $495, which includes three hours of training.