Oracle wants in on the iPhone action. Its developers began building for the iPhone when they noticed managers bypassing company-approved smartphones for iPhones, said Lenley Hensarling, Oracle group VP of applications development. Rather than try to wring special treatment out of the consumer-oriented Apple to replicate the Oracle app appearance, Oracle worked with Apple's software development kit. It didn't try to figure out "how can [Apple] help us render our model to the iPhone," said Hensarling.
With Oracle Business Indicators, everything users access is running on an Oracle BI server, which pushes metrics based on employee roles. But that's only alerts based on preset data, not full BI capabilities like running queries as a manager might do from a desktop.
For Oracle, it's a good way to get basic BI functionality out to iPhone users. Hear that call? It's iPhone-toting employees calling IT to see if their companies use Oracle BI servers.