SAS Targets Financial Services Industry

New regional office in Charlotte, NC, is strategically positioned to increase market share.
Business intelligence giant SAS opened a new regional office this week in the nation's second-largest banking city: Charlotte, North Carolina. Behind only New York City, Charlotte is a growing market for financial service.

Financial services is SAS' largest industry segment by revenue, contributing 39.5 percent of the total company revenue in 2005. That number is expected to grow as banks increase efforts to build loyalty among the right customers, fight fraud and money laundering, manage credit, market and operational risk and meet rigorous compliance requirements. SAS is positioned in the market, and now in the location, to help them with those efforts.

"With 30 years of experience in financial services, SAS works closely with top financial institutions to provide timely solutions that address critical business needs," said Jim Davis, Senior Vice President and Chief Marketing Officer for SAS. "Many of those customers are located in Charlotte, and as they continue to grow, we must ensure we can address their needs with sales and support services. This new office will give us the proximity that we need to work together, as well as provide more space, to meet the growing demand for training."

SAS data integration, analytics, risk management, regulatory compliance, customer relationship management and other software is used by more than 2,900 financial institutions worldwide, including 96 percent of banks in the Fortune Global 500. SAS' industry expertise is evidenced by long-term relationships with customers including Wachovia, AXA Financial, Dreyfus, First Citizens Bank & Trust Co, Hang Seng Bank, HSBC, ING Bank and U.S. Bancorp.

The new office opened July 17 and features a training center. The 12,000-square-foot office is located inside Interstate Tower at the corner of busy Trade and Tryon streets - a prime downtown location.

SAS field staff in the Charlotte area has doubled over the last three years, reflecting an increase in business there. The new office opened with 10 employees and has flex space for visitors and home office employees.