Halo 3 Presales On Record Pace - InformationWeek

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Software // Enterprise Applications

Halo 3 Presales On Record Pace

More than 1 million orders have been taken for the Xbox 360 game, scheduled to ship Sept. 25.

Microsoft said Thursday that presales for its forthcoming Halo 3 video game for the Xbox 360 have surpassed 1 million and set an industry record.

Halo 3 is the "fastest selling preordered video game in history," Microsoft claimed.

A number of major online retailers, including Amazon, Best Buy, GameStop, and Wal-Mart, are accepting preorders for the game. "What we've experienced is nothing short of phenomenal," said Bob MacKenzie, senior VP for merchandising at GameStop, in a statement.

Most retailers are selling the title for around $60. A special "Legendary Edition" sells for about $130 and includes a helmet-style case, bonus discs, and collector's art. The game is scheduled to ship Sept. 25.

Halo 3 is a first-person shooter featuring Master Chief, a biologically enhanced soldier who has to blast his way through a futuristic, 3-D landscape to survive and accomplish missions.

Version 3 of the game, developed by Bungie Studios and published by Microsoft, features a host of new levels, weapons, vehicles, and game types.

Last month, Microsoft introduced a special Halo 3 edition of the Xbox 360 and matching wireless controller featuring a Spartan green and gold finish, mirroring the colors worn by Master Chief.

Microsoft is counting on the game's debut -- and a $50 Xbox 360 price cut -- to help boost its console sales. Xbox 360 sales plunged 60% year over year in Microsoft's fiscal fourth quarter.

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