Halo 3 Sales Top $300 Million In First Week - InformationWeek
Software // Enterprise Applications
12:22 PM
Building Security for the IoT
Nov 09, 2017
In this webcast, experts discuss the most effective approaches to securing Internet-enabled system ...Read More>>

Halo 3 Sales Top $300 Million In First Week

With more than $300 million in sales in its first week on the market, "Halo 3 is truly a cultural phenomenon," says Microsoft chairman Bill Gates.

Microsoft said Thursday that its sci-fi video game Halo 3 posted sales of more than $300 million in its first week on the market. "Halo 3 is truly a cultural phenomenon," said Microsoft chairman Bill Gates, in a statement.

Halo 3, for Microsoft's Xbox 360 platform, went on sale Sept. 25. With first day sales of $170 million, the game has already broken a number of industry records for market performance. Retailers took more than 1.7 million pre-orders for Halo 3, another record.

The game is also setting new standards for online play. More than 2.7 million gamers played Halo 3 over Xbox Live in the first week, according to Microsoft.

The title stars Master Chief, a biologically enhanced soldier who has to blast his through a futuristic landscape to survive and accomplish missions. He's countered at every turn by The Covenant, an alliance of hostile aliens.

Despite being less than two weeks old, Halo 3 has already transcended video game circles to make its way into popular culture. The Madam Tussauds wax museum in Las Vegas recently added a statue of Master Chief to a collection of sports and entertainment superstars that includes Shaquille O'Neal and Elvis.

The Halo 3 launch did not go off without a hitch, however. Microsoft conceded that faulty packaging caused scratching on some discs included in the $70.00 Limited Edition of the game. Additionally, the volume of gamers playing Halo 3 on Xbox Live reportedly slowed the network for those playing other games last week.

Still, there's no doubt that Halo 3 is a huge success for Microsoft. The company is hoping that the buzz generated by the game will boost Xbox 360 sales, which dropped 60% year-over-year in the company's fiscal fourth quarter. "Halo 3 embodies our vision for the future of entertainment," said Gates.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll