re: Big Data Analytics: Where's The ROI?
Respectfully I would have to disagree with the premise of this piece. Big Data is frontier not fiction. Your article does nothing to address the fundamental benefit of Big Data or Analytics to the healthcare industry, namely, "Outlier Detection." Keeping track of healthcare statistics in real time within a given region, disease or section of the population, allows you to monitor in real time, norms and data points outside the norms. If survival rates for a particular cancer are trending up in one area, over the norm for all areas; the best practice of that area can be adopted by the rest and the survival rate of all increases. On the operational side of things, hospitals' financials could be monitored in real time. Outliers from the norm, on the good and bad side, can be readily identified and either fixed or learned from, to the benefit of all.
Your view of Big Data tends to equate it with a car's spare tire, implying that one may never need to use it and that it should just stay locked up in the trunk. Big Data on the other hand is more like a car's headlights. They allow you to drive at night, with speed and with safety. Headlights blow away the darkness in front of you enabling you to make more informed decisions about the direction of your vehicle. Without big data, one's ability to correct or improve the healthcare industry would be like trying to drive 60 miles an hour down a side road, at night, with no headlights.
As for that check out girl at the supermarket? Big data improves the productivity of all companies who adopt it by 5% - 6% per year. This should eventually lead to lower costs of providing healthcare and lower costs to her for health insurance. That's the benefit.
As for the car mechanic and his wife? They might be a little less well off, for there would be fewer drivers zipping around without headlights, fewer accidents and hence fewer car repairs requiring his services. This might cost him some immediate repair income. However, his ride home should be a little bit safer.
Sr Partner Account Manager
Sybase, an SAP Company