4 Healthcare IT Lessons From Dreamforce 2014 - InformationWeek

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Healthcare // Mobile & Wireless
11:10 AM
Susan Nunziata
Susan Nunziata

4 Healthcare IT Lessons From Dreamforce 2014

Healthcare providers, medical device manufacturers, and data analytics firms explore innovative ways to engage patients.

technology and doing philanthropic works in their communities to share their stories. It is run through the Medtronic Foundation, a nonprofit formed in 1978 to expand access to healthcare for people with chronic diseases in underserved communities. The Bakken Invitation program selects 10 people annually who are awarded $20,000 each for their philanthropic organizations.

"In the first year it was a very manual application process managed by spreadsheets," said Ohno. "We got [more than] 100 applications and over 300 nominations. We had to sort through all that stuff manually. And we got a chance to tell 10 really strong stories."

For its second year, the company's leadership wanted to take the program global, according to Ohno, who knew the manual spreadsheet system wouldn't scale. The organization worked with Salesforce consultant Magnet 360 to build a system that enables people to share their stories.

"When someone shares a story we give $10 to Project Hope," said Ohno. The system tracks every story told and updates a counter on the site's homepage. "We use Salesforce forms for people to submit their story, it goes into queue where we review it, approve it, and publish it onto our site with one click."

The published stories get posted on a worldwide map. "Instead of telling 10 stories, we could tell hundreds of stories and leverage that content on our social networks. Medtronic has over 200 social media accounts. It's a great vehicle for content generation, and -- for sure, in the social media world -- content is everything."

The application itself is three pages, and each application is submitted to a review committee via Salesforce, where applicants are scored and winners are selected. The 2014 winners will be announced in November.

What's your favorite?
Each of these examples represents steps taken to improve patient experiences and, ultimately, patient outcomes. While most of these examples are provided by organizations that Accenture's Kalis would consider incumbents, they indicate that there's a growing awareness of the need to create an integrated patient-care experience that combines a plethora of disparate players. Meanwhile, new players are cropping up, such as Google Telemedicine, that aim to connect patients and physicians in entirely new ways.

So, what do you want to see from your healthcare experience? What do you think the digital disruption of healthcare will mean to you as a patient? What about in your role as an IT leader? Share your thoughts in the comments section below.

The owners of electronic health records aren't necessarily the patients. How much control should they have? Get the new Who Owns Patient Data? issue of InformationWeek Healthcare today.

Susan Nunziata leads the site's content team and contributors to guide topics, direct strategies, and pursue new ideas, all in the interest of sharing practicable insights with our community.Nunziata was most recently Director of Editorial for EnterpriseEfficiency.com, a UBM ... View Full Bio
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User Rank: Strategist
10/15/2014 | 3:27:56 PM
Do you want to join a healthcare community?
The concept of communities built around healthcare needs -- generally around specific ailments -- is something that is being talked up a great deal here at Dreamforce. On the one hand, I can see the value of this, particularly when it comes to celebrating achievements for those with chronic conditions and helping to inspire others who may be struggling.

At the same time, on a personal level, I find myself questioning whether I'd want to join an open community related to such a deeply personal, private topic as my health. What do you think? Beyond health&fitness apps, are you a member of any kind of healthcare community? Would you want to be? 
Lorna Garey
IW Pick
Lorna Garey,
User Rank: Author
10/15/2014 | 4:13:07 PM
Re: Do you want to join a healthcare community?
This seems really variable. Someone with breast cancer might jump at the chance to join a support group, especially if there is localization and an option to get to know others in the community with the same challenge. Breast cancer doesn't carry a social stigma. However, the same may not be so of AIDS or type II diabetes, where someone might fear being judged if their personal information was made public. Plus, some people are just very private.
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