Insurance companies should pay - but will they demand to see data?
Health insurance companies should step up and at least cover the costs of activity wristbands (around $100). It's an investment in the future that will pay off in healthier customers. The data point in this story I found most surprising (and encouraging) is that of 300,000 patients surveyed, 63% of those using who monitored their health and exercise via smartphone were overweight or obese. Shows that health wearables and apps are not exclusively for already-healthy fitness enthusiasts. Insurance companies should take note.
Where this gets tricky is if insurance companies ask to monitor the data generated by the apps/wristbands to justify their investment (they did, after all, pay for the damn things). Opens up a can of privacy issue worms.