Doctors Prefer Online Drug Info To Rep Visits - InformationWeek

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Healthcare // Mobile & Wireless
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12/5/2013
09:25 AM

Doctors Prefer Online Drug Info To Rep Visits

Convenience is the main reason doctors choose digital channels sponsored by drug companies over in-person visits from pharmaceutical reps.

(Source: Wikimedia Commons)

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ChrisMurphy
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ChrisMurphy,
User Rank: Author
12/6/2013 | 10:09:50 AM
Digital sales process
It's yet another example of digital business -- pharma being forced to digitize the sales process, and doctors being forced to digitize the new drug information-gathering process. (Recognizing of course that this digitizing is the business Quantia is in, but the trend for docs to spend less time in person with reps is inescapable)
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