At the start of the Daytona International Speedway Rolex 24 in January, Shawn Price, CEO of software vendor Savvion, was at the wheel of a Porsche 911. He had traveled only a short distance when he was spun around and struck, but he managed to drive off the track. He sat out an hour of repairs and was among the last to finish.
CEO of Savvion
Interview by Charles Babcock
Photograph by Gabriela Hasbun
"My ego was bruised more than anything else," Price says of his Daytona crash. "One car hit me head on, ripping off the radiator. I had practiced on the track, and knew the next thing I came to was an exit. In no time, I was back in the pit."
WHAT MATTERS MOST
Price sees a connection between racing and software: continuity. "You have a chance to pick a team, a platform. I'm very fortunate in racing that the team continuity is there, my fellow drivers, the pit crew, and crew chief. That applies equally to Savvion."
FULL SPEED AHEAD
Savvion's board members had no qualms when they found out Price prefers the fast lane. "When I came to Savvion, I had to have a candid discussion with the board. I told them I am a professional race car driver. Savvion is now emblazoned on the car and all our meeting rooms have the names of races: Daytona, Sebring, Le Mans."
BUILDING ON TRUST
"Content will always be king. It will always win out over appearances. Racing is great exposure, a great talking point, but companies need to trust us as a business. Intellect and staff horsepower are far more important."
OUT OF THE PACK
"It's a very crowded field," he says of the market for business process management software. "We're a leader in our category in all metrics. I'm extremely bullish we can emerge from the pack."
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