High Order Bit: PepsiCo Inc. -- Frank Cooper and Shiv Singh - InformationWeek

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High Order Bit: PepsiCo Inc. -- Frank Cooper and Shiv Singh

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Frank Cooper, CMO of Global Consumer Engagement, and Shiv Singh, Head of Ditigal, talk to the Web 2.0 Summit about Pepsi's business plan and how they intend to compete in a high-tech environment.

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