re: How To Encourage Off-The-Clock Social Ambassadors
True, with companies offering more flexible hours, employees can balance their workload. Employees who are offered a flexible arrangement can promote their brand during work hours, or if they want to, and management agrees, during non-work hours, in the same way that they might decide to complete a work assignment during non-work hours. A flexible social media marketing `policy will obviously not work with per hour workers, minimum wage earners etc, but for salaried workers and open-minded companies it can be a good solution. After all, more people go onto social networks off-hours in general, so it's a win-win: the company can get broader visibility on social media with "off-hour" tweets and the like, and employees can feel empowered by having that kind of flexibility.