How You Gonna Keep Them Down On The Farm? Don't Let Them Off - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

How You Gonna Keep Them Down On The Farm? Don't Let Them Off

There's an irony for many companies that add E-commerce features to their sites in order to increase traffic: Sometimes, they end up losing eyes to the new feature. For those companies, Vitessa Corp. has unveiled its Merchant Exchange service.

Adding E-commerce to a site often means linking to sites such as Amazon or eToys. While surfers appreciate that access, once at the linked sites, the often don't go back to the starting point. Vitessa gives these surfers fewer reasons to leave to buy. It acts as an intermediary, taking E-commerce orders at a client's Web site and placing those orders with its network of 11 office-equipment, software, book, and music suppliers. Customers get their goods directly from Vitessa's suppliers.

"Unless a content site has the resources of an Amazon.com, most don't have a prayer of building a solid E-commerce infrastructure on their own," Vitessa CEO Dave Mullan says.

Vitessa boasts E-commerce features that are familiar to surfers but expensive to create, including virtual shopping carts, credit-card transaction processing, and fraud protection.

Kirsten Cloninger, an analyst with Cahners In-Stat, says that whenever a content provider can keep a customer on its site continuously, there is an "evident return on investment for that company, because customers will learn to associate the content site with being able to fulfill their specialized needs."

Vitessa's new service came about through a $23 million equity investment the company received in October from E-business software maker Vignette Corp. As part of the deal, Vitessa integrated Vignette's V/5 E-business platform into Merchant Exchange.

The Vitessa Merchant Exchange is sold directly and through Vignette. The connection fee is $100,000, and the monthly subscription fee is $10,000. Vitessa also collects a transaction fee, which ranges from 6% to 10% of each sale.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
Register for InformationWeek Newsletters
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll