IBM Software Helps Companies Monitor Reputations Online - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Business & Finance
07:25 PM
Connect Directly

IBM Software Helps Companies Monitor Reputations Online

One possible use, for example: analyzing the success of a marketing campaign by tracking online conversations about relevant products.

Earlier this week, IBM introduced new software called Public Image Monitoring Solution (PIMS) to help companies track what's being said about them online.

According to Marc Andrews, director of strategy and business development for unstructured information at IBM, companies today need search technology and analytics to cope with the massive amount of information being generated online. "One of the biggest challenges is there's so much information out there that it's difficult to determine which issues are significant," he explains.

While a variety of firms offer business intelligence services designed to monitor public opinion, Andrews contends that existing approaches are ill-suited to the pace of information creation today. He also points out that such companies often have a narrow focus, like analyzing call center logs or consumer surveys.

One benefit of PIMS, he says, is that it can be used to combine internal customer metrics with other corporate information. One potential application, he suggests, might be analyzing the success of a marketing campaign by tracking online conversations about relevant products.

PIMS relies on multi-lingual text analytics from Nstein Technologies to identify popular topics of discussion and to analyze online posts in order to assess emerging trends. Because it can categorize based on topic and context, the software simplifies the process of finding specific types of information, such as criticisms of specific products or finance-related posts.

The software also lets businesses incorporate and analyze news content from by Factiva, a provider of business news and information.

PIMS requires IBM WebSphere Information Integrator OmniFind Edition, an enterprise search software platform that utilizes the company's search infrastructure layer known as Unstructured Information Management Architecture (UIMA). Price varies, depending on the needs of the organization, but it can range from $100,000 to millions.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
CIOs Face Decisions on Remote Work for Post-Pandemic Future
Joao-Pierre S. Ruth, Senior Writer,  2/19/2021
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
CRM Trends 2021: How the Pandemic Altered Customer Behavior Forever
Jessica Davis, Senior Editor, Enterprise Apps,  2/18/2021
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll