Image Gallery: Big Apple Store In The Big Apple - InformationWeek

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Image Gallery: Big Apple Store In The Big Apple

Our photographer on the scene captured the frenzied Friday night opening of Apple's newest store, in a cavernous, warehouse-like space on West 14th Street in New York City.

Apple opened its newest retail store on Friday in New York City, and independent photographer Matthew Dodd , of The iLife blog, was on hand to take a visual portrait of the typically clean shopping experience Apple has packed into the giant, warehouse-like setting.


West 14th St. Store


   Image Gallery

As Apple noted in its press release, the West 14th Street story is Apple’s first three-story outlet. It has two floors dedicated to products and a third, service-oriented space, complete with a 46-foot Genius Bar.

The new location, which joins existing New York City stores on Fifth Avenue near Columbus Circle and in Soho, features a section dedicated to Apple's Pro Labs where customers can receive training on apps such as Final Cut Pro.



(click image for larger view, and for 35 more pictures)


Apple's new West 14th Street Story in New York City (Photo by Matthew Dodd, www.theilife.com).

view the image gallery

As Matt described the frenzied experience of opening night on his blog:

"While waiting, it was funny to hear the confused people talk and even fight over the ‘free stuff’ supposedly being given away at the ‘iPod Store.’ 'I want some of those free iPhones! or 'Move out of my way, I’m getting a free iPod!' were commonly heard throughout the four or so hours we waited.

However, once we got inside the doors, things all went uphill. All the Apple staff were very courteous and cool (as per usual) and the store was just awesome. Quite possibly my new favorite Apple Store, dethroning SoHo. "

The image gallery associated with this story features 36 pictures taken by Matt at the opening.

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