Informatica Helps J.Crew Keep Up With Latest Trends - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Informatica Helps J.Crew Keep Up With Latest Trends

By using a suite of software products from Informatica, clothing retailer J.Crew has found a way to consolidate and analyze all of its customer data from its retail stores, catalog sales, and its online store. Having access to this information helps J.Crew to better understand its customers and its products.

Informatica PowerMart-the software that J.Crew is deploying-is an integrated suite of software products that helps to automate the process of building and managing data and analytic applications. Informatica's software transforms data into standard records, and when used with business reporting tools, it formats data in a way that lets businesses measure the effectiveness of their sales channels, says Bart Foster, Informatica's VP.

A new feature to Informatica's PowerMart is the ability to support click streams as a source of data. "It's a hot market requirement to capture click streams and use it as a data source to figure out for instance if your Web sales are cannibalizing your catalog sales," says Janelle Hill, an analyst with Gartner Group.

After using the product for the past three months, J.Crew VP Mirek Zlotkowski says the company has already seen a return on investment. "For the first time, we were able to perform granular analysis at the SKU level-the lowest level that reports on color, size, and style of the items that we sell," he said. Retailers in the fashion industry must respond quickly to trends, Zlotkowski says. "People want to change styles and colors once per month, and if we don't know that, we don't know anything about our customers."

By integrating sales from all of its distribution channels with inventory, cost and financial data for analysis, J.Crew can more accurately forecast fabric needs for manufacturing, efficiently allocate financial and human resources across the company, and design more effective marketing strategies that will appeal to its customers.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Remote Work Tops SF, NYC for Most High-Paying Job Openings
Jessica Davis, Senior Editor, Enterprise Apps,  7/20/2021
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
Register for InformationWeek Newsletters
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll