Marketing and sales professionals see an unending flow of business events, and some are overwhelmed with trying to decide when to respond to important ones. Business Events, a Mountain View, Calif. company, has launched a software-as-a-service tool that can provide critical notifications on events, including customer issues, compliance with service level agreements, order backlogs and product fulfillment by supplier. With automated feeds from Business Events' service, marketing and sales management does not have to depend on IT to maintain BI technologies. To organizations that have limited IT resources or struggle to act on business intelligence quickly, Ventana Research recommends considering Business Events for intelligent monitoring of customer, marketing and sales information.
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2006 Ventana Research