"I've been here with the company and seen five different releases, and this one is by far the most important," I was told by Informatica VP of product marketing Ivan Chong, who seems like a reliable enough fellow. Though I can't imagine any software VP of marketing saying, "To tell you the truth, this new release isn't nearly as awesome as the last one. Dude, that was the one that really rocked."
One quick note: An exec at a prominent research firm put in a quick retort to my friend's statement that Microsoft never loses. Not so, the analyst says: "...when I was at Adobe, that company successfully fended off Microsoftâ€™s assault on the printing and DTP market. Although not without some changes to the market. But Adobe is still around and thriving. So, Microsoft, while powerful," he says, "is not invincible."
I suppose there are a few folks at Google who'd agree with you whole-heartedly on that particular point.