As this overview from Rick Whiting explains, the new update is designed to let employees besides IT's business intelligence pros develop their own analytical queries.
Here's how it works: Intelligent Question is a structured questioning environment that builds the question you want to ask through the use of pull-downs set beneath each word in an actual query sentence. The tool is built on top of the semantic layer. It tracks questions that have been asked before and "favorite questions." Here's an example of a sentence you might put together in order to query your database: "Show me my customers who are top five buyers based on net sales from quarter before last." Most words in the sentence are drawn from their own pull-downs.
Will it sell? Business Objects already has customers at the ready who are talking about how much they love it. But every software release comes with such sources, ready-made for the media, at its outset. To me it depends on just how important "operational BI" is going to be in the future. Will we really see information workers querying databases on their own willy-nilly in the future? I think we will. Business Objects -- and Cognos, and others that are yet to debut their new BI platforms -- are pushing the market in that direction.