But Cognos's biggest challenge won't be technological. Instead, it will be battling software giants SAP and Microsoft, which have joined forces to deliver analytics from SAP business applications through Microsoft's Office productivity suite. With the vast majority of corporate workers using Office today, it makes a powerful delivery mechanism.
The two companies plan to start delivering technology making all this possible by the end of the year. Besides trying to steal customers from Cognos, the partnership also has its sights on an even bigger rival, Oracle, which is in the process of integrating the many business applications it acquired through the purchase of PeopleSoft and Siebel.
Anyway, with so many tech giants offering analytics and reporting within their business applications, it'll be interesting to see how Cognos and other smaller vendors maneuver within an overcrowded market.
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