Leadership in BI requires individuals who can align people, processes and technology, and can draw from experience and knowledge to advance their competitive position. A recent presentation by Jane Conway from State Street Bank brings a solid and fresh perspective on how to apply BI for internal operations and externally focused areas. Jane sees that BI winners are found in organizations that do not try to reconstruct the past, apply one-size-fits-all hypothesis testing, or try to “kill an ant with a sledge hammer” through the mismatch of the BI solution and the problem set. Winners will focus on business-centric areas like up-sell and customer improvement, product customization and product opportunity, advertising, new revenue, new product introduction, product affinity and product selling discovery. Accordingly, leveraging best practices and knowledge of BI can align your organization for success. Ventana Research believes successful BI initiatives require strong business leaders who understand links in business and technology. Organizations striving to be successful in BI should assess the best practices and lessons learned to ensure that every day of a BI initiative is heading in a positive and performance-centric path.