Will Google Or Apple Unseat Intel? - InformationWeek

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Infrastructure // PC & Servers
Commentary
8/12/2014
09:06 AM
Rick Merritt
Rick Merritt
Commentary
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Will Google Or Apple Unseat Intel?

Google, Apple, or a smart startup could steal the microprocessor market from Intel, says microprocessor design veteran Dave Ditzel.

Google, Apple, or a smart startup could disrupt Intel, which increasingly looks awkwardly poised as the world's largest maker of microprocessors.

That's the view of Dave Ditzel, a veteran microprocessor designer. I talked to him about the microprocessor landscape after an interview for his upcoming paper at Hot Chips.

Ditzel led Sparc designs at the former Sun Microsystems before founding his own startup, Transmeta, that designed an x86-compatible chip. Most recently, he spent a little time at Intel on a microprocessor design that apparently got the axe from Brian Krzanich, Intel's new CEO. So he's been around the block and has something of an underdog's perspective.

Google might undermine Intel's x86 in servers with its work with IBM on the OpenPower Consortium, Ditzel said, and he makes a good case. The search company could probably save a lot of money and maybe even gain some performance/watt advantages if it could come up with a custom Power design for its data centers.

Read the rest of this article on EE|Times.

Based in San Jose, Rick writes news and analysis about the electronics industry and the engineering profession for EE Times. He is the editor of the Android, Internet of Things, Wireless/Networking, and Medical Designlines. He joined EE Times in 1992 as a Hong Kong based ... View Full Bio
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Thomas Claburn
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Thomas Claburn,
User Rank: Author
8/12/2014 | 4:09:55 PM
Chips today
How does the shift toward cloud computing affect chip design? In recent years power efficiency has mattered more than pure computational speed. Are companies looking beyond Intel for reasons other than cost, to design for characteristics that benefit their uses in particular?
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