Intel Partners With BMW - InformationWeek
06:28 AM

Intel Partners With BMW

Under the marketing and technology deal, Intel will help the German automaker standardize its IT infrastructure across data centers and 3,000 dealers.

LONDON — Chip maker Intel Corp. has announced that it has formed a a multi-year partnership with German automobile company BMW AG that includes sponsorship of the BMW Sauber Formula One motor racing team Team. The deal includes a marketing partnership and an allied technology partnership, Intel said.

BMW (Munich, Germany) purchased the Sauber team in June 2005.

Under the deal Intel (Santa Clara, Calif.) has committed to help BMW standardize its information technology infrastructure across data centers and 3,000 dealers. In addition BMW plans to standardize the notebooks it supplies to staff on systems based on Intel Centrino processors and to increase the use of Intel-based PDAs within the company.

The two companies have also agreed to develop a specification for the inclusion of third-party phones and portable music players within BMW vehicles.

A major Formula One sponsorship deal was expected although Intel’s name had been linked with McLaren and BAR teams (see nov. 11 story).

“With Intel as official corporate partner of the BMW Sauber F1 Team, the Intel brand will reach hundreds of millions of passionate fans worldwide each year, fans who appreciate the critical role that technology plays in Formula One,” said Eric Kim, chief marketing officer of Intel, in a statement.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll