Expert Interview: Russ White On How Business Should Drive IT Choices - InformationWeek

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Expert Interview: Russ White On How Business Should Drive IT Choices

Russ White, Principal Engineer at Ericsson, talks about how IT can identify what their businesses need to make the right tech choices.

Russ White, Principal Engineer in the IPOS team at Ericsson, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on why business needs must drive IT choices.

The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.

White gave a presentation on business and IT choices at Interop Las Vegas.

Here are a few of the highlights from our conversation:

TECHNOLOGYADVICE: How can IT identify what their businesses actually need and make sure the technology they choose is the right fit?

WHITE: Find out what actually works for you and don’t just keep using the same thing you’ve been using just because you’re accustomed to it.

If you're a large company driving a network, you need to figure out how to get more involved in standard processes, open source, and other things like this, so that you keep a competitive advantage.

The way vendors work involves taking all the standards and enrolling it all in the product they are selling to you if you're a customer.

If you're a customer and you want to be more vendor-independent, I think you need to jump into exactly where the vendor is, and try to be where they are, and understand their positioning a little bit better. 

I think that large companies are going to have to start thinking through all of the offerings these tools have: "Do I participate in open networking initiative? Do I participate in the Cloud Security Alliance? Where can I apply all of these features, so that I can scale what I do between my business and my network?"

What they shouldn’t be doing is thinking defensively and focusing on, “What is this vendor trying to sell me?”

TECHNOLOGYADVICE: What themes will be covered at this year’s Interop conference?

WHITE: This year, I think there will be a lot more focus on the hype around the cloud and software defined networking (SDN). What’s really exciting is how we are going to start seeing some of these trends actually being deployed in real networks.

We are always forward-thinking and talking about all of the potential these theories and trends have, and hopefully soon we’ll be able to find out how to make it actually work in the real world.

For instance, some of the customers I'm talking to — AT&T, Horizon, or any of the big Cloud providers like Azure — are starting to ask about how to make all of this scale.

To learn more about Russ White, visit or interact with him on Twitter at @rtggeek.

Listen to the entire show above in order to hear our full conversation, or download here to listen later. You can subscribe to the TA Expert Interview Series via Soundcloud, in order to get alerts about new episodes.

This podcast was created and published by TechnologyAdvice. Interview conducted by Clark Buckner.

Clark Buckner is a content marketer and new media strategist podcasting about technology and entrepreneurship at He enjoys the tech conference scene and discovering innovative ways to create new opportunities from emerging technologies. View Full Bio

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