Unilever VP: Analytics Could Be Answer To Shortage Of Women In IT - InformationWeek

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6/17/2015
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Unilever VP: Analytics Could Be Answer To Shortage Of Women In IT

Analytics is the ideal platform to get women to consider tech careers, because it's multidisciplinary and covers a broad range of subject matter, said Kjersten Moody.

Unilever’s vice president of information and analytics, Kjersten Moody, has called on the industry to use analytics as a springboard to get more women into IT.

Speaking to a packed audience at Interop London, the senior executive said that the emerging market of data analytics was an ideal platform to redress the balance of women in IT.

“While women make up approximately 40% of the workforce, they are a minority, constituting as little as 20% of the IT industry,” Moody said. “In the United States, the proportion of women represented in undergraduate computer science education and the white collar information workforce, peaked in the 1980s.”

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Research from Gartner found that 85% of Fortune 500 enterprises would be unable to effectively exploit data this year due to the skills gap in analytics. Moody believes that women could play a vital role in filling this void.

“I believe that analytics as a new topic in technology is part of the answer,” she said. “I challenge this group to consider analytics as an emerging segment in the technology field that can offer greater appeal and enticement for women to enter technology.”

Moody said that there was an opportunity to recruit back mid-career talent that may have escaped technology or not considered it to begin with.

“I challenge you,” she added, “when you go back into your business world, to think about analytics as a new paradigm inside of this industry that is multidisciplinary and that is attractive to a wider range of core subject matter expertise than we had traditionally considered inside of technology fields.”

 

Interop London logo (small)Interop, the flagship event of London Technology Week, takes place at ExCeL London June 16 to 18 2015. Find out more here.

Sean McGrath is a freelance IT writer, researcher, and journalist. He has written for PC Pro, the BBC, and TechWeekEurope, and has produced content for a range of private organizations. Although he holds a first class degree in investigative journalism, his dreams of being a ... View Full Bio

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