Technology A Major Concern For Health Insurance Exchanges - InformationWeek
Healthcare // Analytics
10:47 AM

Technology A Major Concern For Health Insurance Exchanges

Revenue is expected to triple, to $200 billion annually, within the first five years, but many health insurers have serious reservations about jumping into the market, finds PwC study.

Healthcare IT Vendor Directory
Slideshow: Healthcare IT Vendor Directory
(click image for larger view and for slideshow)
A study from PricewaterhouseCoopers (PwC) estimates that health insurance exchanges will generate nearly $60 billion in premium dollars in 2014. By 2019, as more consumers and small businesses join the exchanges, the exchange market is expected to more than triple to nearly $200 billion.

The new estimates were revealed this week in a report, "Change the Channel: Health Insurance Exchanges Expand Choice and Competition," which relied on two nationwide surveys, commissioned by PwC, of 1,000 consumers and 153 health insurance executives about their expectations around health insurance exchanges.

Under the Patient Protection and Affordable Care Act, states are required to establish fully operational health insurance exchanges by January 2014. The exchanges are online marketplaces that seek to inject competition into the health insurance marketplace by making it easier for individuals and small businesses to compare health plans' price and coverage options. Additionally, consumers can get answers to questions, find out if they are eligible for tax credits for private insurance or health programs like the Children's Health Insurance Program (CHIP), and enroll in a health plan that meets their needs.

Just this week, the Obama administration issued two notices of proposed rulemaking that further clarify how these exchanges will operate and gives states greater flexibility as they design exchanges that best fit the needs of their residents and respond to local market conditions.

The online exchanges will require a technology infrastructure that supports websites where health insurance data and state and federal government information will be posted. These exchanges will also accommodate the millions of online users who will log onto the system to look for health insurance coverage. According to PwC, in 2014 an estimated 12 million consumers will choose health insurers in a new, tightly regulated marketplace, and by 2019, an estimated 28 million Americans will buy health insurance through this new online channel.

The consensus is that much work needs to be done to ensure that consumers can start using the exchanges on Jan. 1, 2014. The government has said consumers could start enrolling in the second half of 2013 for coverage that begins in 2014. Insurers said the most critical tasks that lie ahead are market analysis, strategy completion, product development (including regulatory approval), and technology integration with the exchanges.

The PwC survey also found that technology integration, such as payment or enrollment transactions, is a top concern for insurers. The report states that the top two reasons some insurers don't plan to participate in health insurance exchanges are problems integrating technology (e.g., payment transactions) with the exchanges (34%) and concerns about the ability to charge enough to make a profit (23%).

1 of 2
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll