Interview: Pat Moorhead, Advanced Micro Devices - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Interview: Pat Moorhead, Advanced Micro Devices

Mobile PCs are more integrated than desktops, Moorhead said in an interview with Computer Reseller News, a fact that plays into the company's ATI acquisition. "When you look at our ability to more tightly integrate the design, validation, firmware, and software tools, it leads to a much better stable image platform," Moorhead says.

Advanced Micro Devices has been working since late last year to penetrate deeper into the corporate market via solution providers and system builders. In the wake of AMD's acquisition of ATI Technologies in late July (which is expected to close in the fourth quarter), Pat Moorhead, vice president of global channel marketing at AMD, said he believes the Sunnyvale, Calif., chip maker has an even more compelling story for its Commercial Stable Image Platform (CSIP). He spoke with CRN Hardware Editor Kristen Kenedy about potential new opportunities in desktop, mobile, digital home and consumer-electronics platforms.

CRN: AMD outlined a number of opportunities available because of the ATI acquisition. What is AMD's vision in the digital home market?

MOORHEAD: I have to answer that in two stages: the shorter term and the longer term. In the shorter term—by that I mean 2007—we are going to be developing a best-in-class Windows Media Center platform experience by combining forces of the CPU, the graphics and the awesome video capability that ATI brings to the table.

While we are not prepared to give the explicit details because this [acquisition] deal doesn't close until the fourth quarter, it will be a combo of both of our technology and taking the awesome GPU technology that ATI brings to the platform.

More toward the future, what you are looking at are two different types of approaches, and we are going to support them both. There is the PC-centric view, and there is the device-centric view. This is the beauty of this acquisition as well.

The PC-centric view is pretty straightforward. Depending on which type of software is most important, you can provide an appropriate solution. So if you are talking about media-centric, video is king. Then you have to have an appropriate CPU and graphics to go along with that. If you are in a graphics-centric environment, graphics is obviously king, where you can get into two, four or eight cores of graphics processing with an appropriate CPU, video and chipset.

Those two approaches combine with the consumer-electronics technologies in which ATI is a player today. Moving forward in the future, I would expect two views of solutions: one that is PC-centric, and one that is device-centric. Really, when you think about it, it doesn't matter which one wins. They are both going to win.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Augmented Analytics Drives Next Wave of AI, Machine Learning, BI
Jessica Davis, Senior Editor, Enterprise Apps,  3/19/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll