Interview With Authors C.K. Prahalad And M.S. Krishnan

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Management expert and best-selling author C.K. Prahalad and his colleague at the University of Michigan Ross School of Business M. S. Krishnan discuss their new book, "The New Age Of Innvoation: Driving Co-created Value Through Global Networks." Prahalad talks about the forces driving profound change in the business environment, such as ubiquitous connectivity and social networks, and Krishnan explains the significance of the formulas the authors use: N=1, R=G.

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