IPTV To Spread In 2008 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure
News
12/31/2007
01:54 PM
50%
50%

IPTV To Spread In 2008

Interest in the Beijing Olympics and user-generated content are predicted to boost IPTV adoption worldwide.

Things are looking good for IPTV in 2008, according to predictions from BitBand.

The company, which delivers content over IP broadband networks, says emerging markets, user-generated content, and advertising will drive IPTV growth in 2008.

"BitBand has hit on a number of important themes in IPTV," said Bob Larribeau, principal analyst and co-founder of analyst firm TelecomView, in a statement. "It is clear that new markets, such as Eastern Europe, along with new forms of content and advertising will define the IPTV opportunities going forward."

The company said HDTV's popularity among mainstream consumers will increase demand for high-quality viewing and warned that technology must evolve to ensure consumer needs are met.

Home networking and home servers will deliver content to a variety of personal electronic devices via wired and wireless networks, BitBand said. Service providers will be expected to handle massive amounts of content and consumers' experiences should not vary according to device.

As new companies offer alternative services, traditional communications companies will have to differentiate themselves through new value-added services or competitively priced entertainment packages, BitBand said.

User-generated content will continue to grow in popularity and users will want it incorporated into their traditional television experiences.

The drive to turn the TV into an Internet-capable device is likely to continue, despite failed attempts so far, and targeted advertising holds potential for revenue and subscriber growth for IPTV, according to BitBand.

On-demand television will grow thanks to new methods for time shifting and increased bandwidth availability in next-generation networks, BitBand said.

Finally, the Beijing 2008 Olympic Games will drive adoption of IPTV in China. The government wants the event to draw worldwide attention, while service providers in other countries will want to deliver the events to subscribers in all forms and across all devices, BitBand said. Those factors will drive service innovation and technology development, while encouraging flexibility of regulations.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll