ISPs Misreading Net Needs Of Smaller Businesses, Study Says - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

ISPs Misreading Net Needs Of Smaller Businesses, Study Says

Internet service providers seem to be misinterpreting the needs of small businesses, according to a new survey of small and midsize businesses by the Yankee Group. "ISPs are selling them high-end E-commerce products when what they really need are basic communications tools," says Chris Gwynn, a senior analyst in the Yankee Group's Internet market strategies program.

The Yankee Group survey found that fewer than a third of the small (two to 99 employees) and midsize (100 to 499 employees) businesses have even connected to their customers and suppliers. Furthermore, only 30% said the Internet was important to achieving business goals. And although 61% of small businesses and 82% of midsize businesses report they have some form of Internet access, only 50% of all PCs within small businesses and 31% of all PCs within midsize businesses have Internet access. And only 31% of small businesses and 51% of midsize businesses have any company Web presence at all.

But perhaps most striking to Gwynn is the lack of awareness among the surveyed companies. A staggering 55% of small businesses and 66% of midsize businesses without Internet access have no plans to add it. "I had an image of the [small and midsize business] market being the model for the new type of company being innovative and technologically savvy," he says. "But actually, they are the exact opposite. They don't really understand the opportunities the Internet represents." Which leaves the door wide open for those that do.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Slideshows
10 Top Cloud Computing Startups
Cynthia Harvey, Freelance Journalist, InformationWeek,  8/3/2020
Commentary
How Enterprises Can Adopt Video Game Cloud Strategy
Joao-Pierre S. Ruth, Senior Writer,  7/28/2020
Commentary
Conversational AI Comes of Age
Guest Commentary, Guest Commentary,  8/7/2020
Register for InformationWeek Newsletters
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll