5 Lessons CIOs And CMOs Should Share - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Applications
11:08 AM
Connect Directly

5 Lessons CIOs And CMOs Should Share

IT and marketing chiefs can do their jobs more effectively by teaching each other on some key matters.

What CMOs Can Teach CIOs

1. Sometimes you just have to see what sticks. CIOs and the IT department are accustomed to specific processes and procedures when it comes to the evaluation and procurement of technology. In today's organizations, however, many of those processes and procedures have been thrown out the window as managers and end users alike try out cheap (or free) technology from the cloud. Some of these new applications work well for the task at hand and some don't. When they don't, it's time to try something new. CMOs can teach CIOs that within reason, this new, almost-real-time form of evaluation and procurement can expand business and productivity opportunities.

2. What's measured matters, but what's measured is a moving target. The metrics that matter for IT tend to be concrete: The server is up or it's down. It's taking X seconds for a page on the website to load. For CMOs, on the other hand, what matters one day may not matter the next. Or conversely, new circumstances have made a metric that didn't amount to a hill of beans yesterday suddenly rise to the analytics top. CMOs can teach CIOs to always be looking for new ways to measure performance.

3. Content is king. CMOs know that good content is valuable currency on social networks. They can teach CIOs how to create killer content, polishing their brands and establishing themselves as subject matter experts in a way that benefits the business and the individual.

4. The customer is always right. A good CMO has his or her ear to the ground, listening for what customers like and don't like and what they want and don't want. CMOs can teach CIOs the value in using technology such as social media monitoring tools to take the virtual temperature of customers and apply data gleaned from those tools in ways that will improve the customer experience and, by extension, the health of the company.

5. Security must be balanced with flexibility. No CMO wants to be seen as playing fast and loose with security, but at the same time, no one really wants a CMO to be more focused on security than on increasing brand recognition and improving relations with customers. CMOs should convey that security must be a key consideration with any technology in use at the company, but they should also articulate why a certain level of openness must be maintained in order to achieve marketing and communications goals.

Follow Deb Donston-Miller on Twitter at @debdonston.

Learn more about how IT and other departments in your organization can benefit from each other by attending the Interop conference track on the Business of IT in New York from Sept. 30 to Oct. 4.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
2 of 2
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
D. Henschen
D. Henschen,
User Rank: Author
9/4/2013 | 8:02:01 PM
re: 5 Lessons CIOs And CMOs Should Share
Here are 6 rules for CIOs and CMOs to follow: 1. cooperate, don't compete; 2. embed full-time people into each other's teams; 3. develop shared goals tied to business metrics; 4. get CEO sign-off on goals and deadlines; 5. air biases and constraints in advance; 6. share project-management dashboards. For more detail, read "6 Rules To Help CIOs, CMOs Be Smart Partners" http://ubm.io/15k5o2r
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll