A CIO Who Understands Enterprise 2.0 - InformationWeek
IoT
IoT
IT Leadership // CIO Insights & Innovation
Commentary
5/2/2007
03:47 PM
Brian Gillooly
Brian Gillooly
Commentary
50%
50%

A CIO Who Understands Enterprise 2.0

I just got off the phone with a retail CIO -- someone who really understands how to make Web 2.0 technologies work in the enterprise -- who told me how they're scrapping a blog approach for franchise updates and going instead with a wiki/RSS combination that is catching fire. He asked for anonymity because he wants to be selective about who knows what they're working on, but if you're interested in connecting with this CIO, post a response here or shoot me an e-mail at bgillooly@cmp.com and I'll

I just got off the phone with a retail CIO -- someone who really understands how to make Web 2.0 technologies work in the enterprise -- who told me how they're scrapping a blog approach for franchise updates and going instead with a wiki/RSS combination that is catching fire. He asked for anonymity because he wants to be selective about who knows what they're working on, but if you're interested in connecting with this CIO, post a response here or shoot me an e-mail at bgillooly@cmp.com and I'll make the connection. But here's what they're doing and why...After trying a blog approach to keep store managers informed about sales promotion updates and inventory info, this CIO says they switched instead to an wiki approach that, essentially, keeps one version of the truth posted for everyone to see and doesn't require resource-strapped store managers to keep checking back and scrolling through posts to find marketing gems they can use (yes, I'm listening to him -- and you -- for ideas on how to keep evolving CIO Nation so it maintains the highest level of usability and value).

Store managers keep, say, promotional text or catalogue entries updated on the wiki with feedback that enhances the customer experience. An RSS capability keeps the managers alerted to important changes.

Store managers claim the new approach, which has been in place for a few weeks, is already resulting in tangible ROI and a pickup in same-store sales.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll